On March 13, 2023, Walmart announced a seasonal price offer: a curated Easter meal and basket together for less than $100. The company said both offerings would be available online and in stores through April 15, with curbside pickup and delivery also available. The announcement framed the offer as a response to households managing budgets tightly, and said 65% of customers surveyed expected inflation to affect their Easter celebration. [story-s1]
The meal drew on familiar holiday staples, including ham, green beans and pie. Walmart said it lowered prices on some other Easter essentials to offset higher egg costs, while keeping the featured meal at the prior year’s price. The basket assortment included seasonal candy, decorative grass and toys. These are descriptions of the retailer’s own offer and assortment—not evidence that every customer could buy an identical meal or basket at every store. [story-s1]
The comparison has a narrow basis: Walmart compared the average price charged for featured items from February 15 to April 15, 2022, with its national or highest regional price planned for the same items over those dates in 2023. The company noted local prices could be lower. That qualifier matters: the announcement supports a claim about Walmart’s selected basket of goods and pricing basis, not a general claim that grocery inflation had reversed. Walmart’s operational pitch paired the price offer with multiple shopping channels, seeking to reduce both the cost and friction of holiday preparation. [story-s1]
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- Hop to It! Walmart Is Serving Up Savings for Easterhttps://corporate.walmart.com/news/2023/03/13/hop-to-it-walmart-is-serving-up-savings-for-easter